Twitter power – the booking of Michael Jackson Tickets

13 Mar 09


I will admit first up that I am not an avid Michael Jackson fan, but I have been told its a show of a lifetime and if I ever get the chance I shouldn’t miss it.

I never thought this opportunity would ever arise to see a solo entertainer of 13 Grammy Awards & 13 number one singles perform, but low and behold earlier this month Michael Jackson announced he was putting on 10 shows at the 02 Arena in London.

Later that week I signed up to be included in the pre-sale of the highly sort after tickets. I headed to just before 7am on Wednesday and eagerly waited to purchase tickets. From the word go I had problems, waiting over 15mins in a virtual queue and then being kicked out at the last minute or after waiting to be told the tickets have been sold out, very frustrating.

Searching through Google & news websites to see if the pre-sale tickets had been sold out for all 10 shows didn’t yield any results. Twitter on the other hand was giving constant updates of other people struggles & triumphs of scoring tickets.

It finally clicked in my head for the first time the power of near to real time updates of Twitter tweets. It was the first time I had ever used twitter in this way, it reassured me that I wasn’t the only one with issues. started adding new unannounced shows from 10am onwards and this was communicate instantly on Twitter.

I instantly started booking process when new shows dates were being posted, I waited impatiently. After 5hours of trying I succeeded in purchasing 2 tickets. The seats are on Level 1 which seem to be a good distance from the stage. After Twittering my success of scoring tickets I received a reply from a stranger stating how lucky I was & to enjoy the gig. Wow! This was such a nice surprise! I now see Twitter from a difference and quite useful angle.

All up Michael Jackson is putting on 50 shows stretching all the way to February 2010. I thought £75 a ticket was on the upper side of reasonable, but charged an obscene £20 booking + postage fee for two tickets. It has been reported even AEG Live, the event organisers have decided to rip off fans by charging £500+ for ‘premium’ seats.

Aug 19 is quite a number of month away so I hoping it will turn out to be the show of a lifetime. Be sure to follow me on Twitter for the latest.


It seems like something is missing, no?

Michael | 3:41 pm on 23 Mar 09

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